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Introducing Foundation Finder: find your true shade with AI technology

Introducing Foundation Finder: find your true shade with AI technology
Team LF
Writer and expert3 months ago
View Team LF's profile

Tired of looking for the perfect foundation shade? Not sure where to begin? Look no further than our brand new shade matching initiative, the LOOKFANTASTIC Foundation Finder. Taking the guesswork out of finding your true match, our cutting-edge tool uses AI technology to help you find the one. 

Here's how it works...

Step 1: Select up to five foundation samples

To ensure you get the most out of your shade matching experience, you'll have the option to try up to five foundation samples at home before committing to your full-sized shade. Simply tell us your skin tone and select your samples across a range of best-selling brands, including YSL, Armani and more.

Your samples are completely free of charge - all you'll need to do is pay the shipping fee. But, don't worry because we'll credit this cost back into your LOOKFANTASTIC account for you to redeem against your next purchase -  which can be any products you like, including the full-size version of your preferred foundation sample. It really is that easy!

Step 2: Get your Colour Card

Along with your five free samples, you'll have the option to add a Colour Card to your basket that helps you to find your most accurate shade match through unique AI technology.

To use your Colour Card, scan the convenient QR code on the front of the card to be taken straight to our onsite Foundation Finder. There, you'll answer a few simple questions about your skin tone, preferred coverage, and favourite formulas. This will help us to find the most perfect shade best suited to your preferences.

Once you've told us your preferences, you'll then need to take a selfie, holding the colour card right next to your face (no dark lighting or filters here!). The card gives us a more accurate understanding of your skin tone, helping our Foundation Finder tool to identify any undertones in your complexion.

Step 3: Meet your match in 30 seconds

The ground-breaking AI technology analyses your picture, using shade measurements that are 10x more sensitive than the human eye (yes, really!) to find your true match in just 30 seconds.

Once your match has been found, you'll be able to shop your true shade across a range of best-selling brands, including M·A·C, Too Faced, Laura Mercier, Estee Lauder, and much more! Simply tap to shop the foundation made for you and wait patiently for your true match to arrive. If you still don't want to commit to the full-size foundation, you'll also be able to select up to 5 samples at this stage too.

Don't just take our word for it!

Foundation Finder has already been tried by over 10,000 LOOKFANTASTIC customers and 75% would recommend it to a friend. When asked about their recent experience with Foundation Finder, one of our customers said:

“Such a good tool. Would definitely use again and recommend to friends. The foundation I received perfectly matches my skin. Couldn’t be happier with it”

Find your true match today with Foundation Finder, here at LOOKFANTASTIC.

Team LF
Writer and expert
View Team LF's profile
Our team of beauty experts cover everything from makeup to skincare, picking out the most effective products from the best brands and latest trends. Stay up to date on everything beauty with the LOOKFANTASTIC blog, and find all your essentials in one place.