At the forefront of innovation, Eastern technology leads the way for the Western world. Any skincare routine is put together using the most advanced knowledge, as each product is formulated with the very best of ingredients to make a real difference to the health and appearance of your complexion.
Founded in Japan, it's therefore only natural that Shiseido knows a thing or two when it comes to constructing the perfect skincare regimen.
The Japanese Skincare Routine with Shiseido
First up is the start of the double cleanse. While this isn't a new step for most of us now, what you might not know is that it originated in Japan, birthplace of Shiseido.
The brand's Perfect Cleansing Oil is infused with their hallmark "Quick Removing Technology", which effectively helps to break down makeup, dirt, oil and impurities on the skin without needing to scrub at it for hours on end.
This first step in your double cleanse is perhaps the most important, as without removing all that grime and bacteria, you second cleanse cannot do its job properly of performing a nourishing clean.
You can use any type of cleanser here depending on your preference. If you have quite oily or combination skin, a foaming cleanser is advised, but normal, dry and sensitive should opt for cream-based formulations.
The Shiseido Gentle Cleansing Cream not only helps to effectively deep cleanse the skin, but its nourishing formulation means that it hydrates and moisturises too.
Its gentle Tea-Rose scent also smells uplifting and calming at the same time, making it the perfect morning and night-time cleanse.
This is an important step that is often left out of many skincare routines. Moisturising your skin with a cream simply isn't enough hydration in Eastern routines, so adding in this vital step will leave your complexion plumped up and dewy.
The Shiseido Ibuki Softening Concentrate is brilliant at infusing the skin with moisture and leaving it glowing and healthy, yet feels incredibly lightweight so won't block the pores or cause irritation.
This part of the routine should technically be where your most expensive product comes in, as this is where the magic happens.
Once you have prepped your skin using the steps above, the treatment can absorb much more easily into the skin and impart its incredible benefits, which is why you want to invest in a good quality serum.
The Shiseido Bio-Performance Lift Dynamic Serum is an extremely powerful anti-ageing treatment that penetrates the skin to keep it youthful, healthy and glowing. Infused with both Renewal and Corrective Complexes, the serum targets fine lines, wrinkles and uneven skin tone, so that your complexion looks flawless and prepped for makeup.
When moisturising, it's important to never forget that you need to use an SPF. When in the summer months, it's an automatic step in your routine, but coming into winter, everyone seems to forget they need just the same amount of protection.
Shiseido's Wet Force Expert Anti-Ageing Sun Lotion not only has an SPF of 50 shield your skin against environmental ageing and UV damage, it's also non-comedogenic so won't lock your pores or cause you to breakout.