Despite the unusual nature of the task, the sisters got on with trying to make something perfect for the job. They took some lessons from traditional methods of creating lip and cheek tints to try to get the right formula that would leave the perfect flush.
This means that the first Benetint was created from steamed rose petals; Jean and Jane extracted the colour until they were left with a rich, vivid red tint that left the perfect pink stain. This was given to the dancer in a simple cork stoppered bottle with a hand-drawn label and from that moment, the rest was history!
What is Benetint’s Magic?
Despite its less than conventional beginnings, Benetint was immediately one of those products that gathered avid fans. After hearing about it, women across San Francisco came to the little boutique to get their Benetint fix. From that point, the company has grown and grown but this was really the product that launched the brand.
So what is it about Benetint that has captured the beauty world’s hearts?
It adds a pretty, effortless rose flush straight out of a Pre Raphelite Watercolour -Sali Hughes
As Sali says, this magical flush is what Benetint is all about. Whether dabbed onto the lips for a just-bitten look or blended out over the cheeks for a rosy glow, it is the kind of colour that people keep coming back to; it must be something about those rose petals!
The Future of Benetint
Still to this day, the product is one of Benefit’s bestsellers and has been the inspiration for a whole range. Posie Tint, Lolli Tint and Cha-Cha Tint have added to the family, offering different tones but the same staying power.