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The 2022 Beauty Trends Report | LOOKFANTASTIC

The 2022 Beauty Trends Report | LOOKFANTASTIC
Holly James
Beauty Writer1 year ago
View Holly James's profile

Beauty has boomed in 2022, with trends, hacks and products going viral on social media. Platforms such as TikTok and Instagram have been pivotal in creating beauty trends - from glass skin to glazed donut nails, social media has got everyone following the latest beauty looks.

To discover which trends had us all talking in 2022, we’ve created the brand new Beauty Trends Report using internal data and researching what products, tools and celebs have influenced the beauty trends of 2022. From dissecting skincare ingredient online searches to analysing the demand for certain brands and products, we have delved deep into all the stats and figures to discover which trends are on top, and which ones we expect to see in 2023!


The top skincare ingredients of 2022

As we all become more aware of what we are putting on our skin, now more than ever, we are investing and researching skincare ingredients, to discover how we can level up our regimes.

As part of our research we have delved into the most popular skincare ingredients in 2022 and have revealed which ingredients dominated the skincare market this year.

Ranking as the most searched for skincare ingredient for 2022 is Salicylic acid, with 60,500 searches on average per month! Aruj Javid, Pharmacist at LOOKFANTASTIC says “Salicylic acid penetrates deep into pores to clear, unclog and reduce sebum secretion, making it a great product for oily or acne prone skin”.

The hashtag #salicylicacid gained a huge 298.4 million views on TikTok, showing just how popular this pore unclogging ingredient is!

Coming in as the second most searched for ingredient is Collagen with another  on average per month! Collagen is one of the skin's most important proteins, it is responsible for keeping your skin plump and youthful. The production of collagen decreases as we age, which then causes skin to lose elasticity, so we can see why this ingredient is in such high demand!

The hashtag #collagen has even gained a massive 1.5 billion views on TikTok! The popularity of collagen is not only in skincare but more recently became a huge TikTok trend to put the ingredient in your smoothies! Inspired by Hailey Bieber, content creators were making ‘Strawberry Glaze Skin Smoothies’ that include fruit and veg like strawberries and avocado and of course, collagen!

Ranking at third place for the most popular skincare ingredient of 2022 is Retinol. This ingredient has become massively popular in the last couple of years, but in 2022, we’ve seen searches for this ingredient soar! Searches for Retinol are at 49,500 on average per month and the hashtag #retinol has raked in 2 billion views on TikTok.

Retinol is an ingredient that increases skin cell production, it exfoliates your skin and increases collagen production, which can reduce the appearance of fine lines.

Coming in at fourth place is Hyaluronic acid, this moisturising ingredient has a whopping 49,500 searches on average per month and the hashtag #hyaluronicacid has received 591.8 million views on TikTok! Hyaluronic acid helps the skin stretch and flex, which then reduces the risk of developing fine lines and wrinkles.

Ranking in fifth place is Vitamin C which has 49,500 searches on average per month. The hashtag #vitaminc has also raked in 1.5 billion views on TikTok. Vitamin C helps reduce the appearance of acne scars and hyperpigmentation while also helping the skin look less dull. This ingredient is perfect for those who are prone to pigmentation or have previously experienced acne and want to fade any marks.


Top Skincare Products and Brands in 2022

With the beauty industry booming in 2022 and TikTok product reviews being a pivotal part of this, we have researched which products and brands have been a part of this skincare surge and which of them has been the most in demand in 2022.

Coming in at first place as the most popular skincare brand of 2022 is The Ordinary! Not only did The Ordinary rake in the most searches at 135,000 on average per month, the hashtag #theordinary has a huge 1.7 Billion views on TikTok. Gaining popularity in lockdown last year, we have only seen The Ordinary’s popularity grow further, with the hashtag #theordinarypeelingsolution receiving 35.1 million views on TikTok, which shows just how popular this product is!

In second place is CeraVe, with 90,500 searches on average per month! CeraVe cleansers went viral on TikTok when dermatologists were recommending it and other products for acne prone skin as a gentle alternative to more aggressive acne cleansers on the market. The hashtag #ceravecleanser even racked up 8.9 million views on TikTok, showing just how popular their range of cleansers are.

Ranking in third place is La Roche-Posay with 90,500 searches on average per month! La Roche-Posay was a huge part of the surge in demand for SPF. During this time, skincare lovers were recommended to wear SPF everyday even in winter - so content creators were on the lookout for the perfect SPF that would sit well under makeup. This is why La Roche-Posay’s SPF 50 Invisible Fluid became a fan favourite amongst the beauty community and even went TikTok viral, with the hashtag #larocheposayspf gaining 2.3 million views!

Following this came Elemis in fourth place with 74,000 searches on average per month. Here at LOOKFANTASTIC we have no doubt the surge in popularity for Elemis was caused by their TikTok vial cleansing balm. This formula melts away makeup leaving skin super clean and not to mention incredibly soft, so we can see why it became so popular in 2022. The hashtag #elemiscleansingbalm even racked up 2.3 million views!

In fifth place is Kiehls with 74,000 searches on average per month. Kiehls is a dermatologist recommended apothecary style brand founded in 1851. The brand has always been popular but with social media and influencers like Jamie Genevieve using the products, in the past few years the brand has thrived. In particular their Ultra Facial Cream has become popular through TikTok with content creators approving the product for its full 24 hour hydration! The hashtag #ultrafacial cream has a huge 105.2 million views!


Top Skincare Trends in 2022

Skincare has always been a popular topic but now more than ever are we seeing Instagram and TikTok team up to create a surge in skincare trends. We are seeing content creators from all around the world jumping on skincare trends, challenges and products, and giving their honest reviews!

Research showed that bodycare was the most popular skincare trend of 2022. Now, when we say bodycare we don’t just mean your average scrub. We are talking about using ingredients from your skincare routine like your AHA’s, BHA’s and hyaluronic acid on your body and putting the same consciousness of your skincare routine into your bodycare routine. Searches for this trend are at 14,800 average monthly searches, but we know they are only going to increase in the coming months.

The second biggest skincare trend of 2022 is dermaplaning facials. This technique uses a small razor like tool to scrape away dead skin and hair, leaving you with a glossy finish. This trend has racked up 2.4 billion views on TikTok showing just how in demand this treatment is!

The Gua Sha was the third most popular skincare trend of 2022. Gua Sha is a tool that helps you sculpt and contour your face and pharmacist Aruj Javid, says Gua Sha’s can also be used for lymphatic drainage. Searches for Gua Sha were at 60,500 on average per month this year and we

are not surprised! This contouring tool has been monumental in skincare and the hashtag #guasha has racked up a huge 2.2 billion views on TikTok!

Next up on our ranking is Lip Scrub in fourth place. If you are a beauty lover then no doubt you have seen the surge in demand for lip scrubs. Whether you are looking for a lip treatment or just a stunning glossy finish to your lips, a lip scrub is the perfect makeup bag essential. On TikTok, lip scrubs have raked in 815 million views!

In fifth place is pimple patches. These small plaster like patches help treat any pimples by absorbing drainage and help avoid the spots becoming infected. Any for any pimple pickers out there, this is just the product for you! Pimple patches have gained 789 million views on TikTok, showing just how great they are at treating this common skin concern.



Top Beauty Brands in 2022

In 2022 we have seen a lot of beauty brands surge in popularity due to social media trends and influencers. In this section we are going to talk you through the top beauty brands of 2022 and why they are so popular.

Ranking as number one most popular beauty brand of 2022 is Charlotte Tilbury. With the products being popular with famous faces like Madison Beer, Hailey Bieber and Khloé Kardashian, it comes as no surprise that this brand has been the most popular of 2022. Most famous for their Flawless Filter and Contour and Blush Wands, Charlotte Tilbury have racked up a massive 450,000 average monthly searches in 2022!

Unsurprisingly, the hashtag #charlottetilbury has 1.3 billion views on TikTok and the hashtag #charlottetilburypillowtalk referencing their famous lipstick shade has also raked in 18.6 million views too.

Next on the list in second place is MAC with 165,000 average monthly searches. MAC has been a staple in everyone's makeup bag for years so it is no surprise to see this cult brand so high up on the list. Hahstag #Mac also has a huge 3 billion views on TikTok!

After this in third place is Clinique with 110,000 monthly searches. The OG makeup brand went viral for their Black Honey Lipstick causing the TikTok hashtag #Blackhoney gathered 94.8 million views as influencers from all over the world tried the famous lipstick. More recently they have released a gloss version, so the hype is yet to die down around the infamous Black Honey lip products.

In fourth place is Estée Lauder with 110,000 average monthly searches. Estee Lauder has been a fan favourite for years and they are most famous for their Double Wear Foundation and their Advanced Night Repair Serum. The hashtag #esteelauder has a massive 406.8 million views on TikTok and their infamous Double Wear foundation has its very own hashtag #esteelauderdoublewear receiving 129 million views as well!

Coming in fifth place for the most popular beauty brand of 2022 is Benefit, with 24,000 average monthly searches. More recently Benefit’s tinted lip and cheek stain went viral on TikTok with content creators wowed at the products bright colour and staying power. However, this brand is also well known for its brow products, in fact the hashtag #benefitbrows has 200.6 million views on TikTok!


Top Makeup Products in 2022

The top makeup product of 2022 is the aforementioned Charlotte Tilbury Flawless Filter. This product gives a youthful glow when applied by blurring and giving the skin a dewy look. With searches for the product at 40,500 on average per month and the TikTok hashtag receiving 10.3 million views, we can see why this product is often sold out!

Next up in second place, is another one of Charlotte Tilbury's famous products, the Contour Wand. This product was made popular during Madison Beer’s Vogue tutorial where she expressed how much she loved the Contour and Blush Wands from the brand. This then caused both products to sell out almost immediately and the demand for these popular wands is still high to this day. Searches for Charlotte Tilbury Contour Wands are at a huge 27,100 searches on average per month and the hashtag #charlottetilburycontourwands is at 17.9 million views on TikTok. If you’re looking for an alternative, we recommend trying the NUDESTIX Nudies Tinted Blur to complete your flawless finish. In various shades, this product creates effortless contours and helps define your features.

Coming in third place is the Laura Mercier Translucent Powder. This powder isn’t a new product but has gained cult status. With searches at 18,100 on average per month, it’s clear to see the hype of this product hasn’t died down. Content creators have also recently been using the Trigwell Powder Puff paired with the Laura Mercier powder to get a flawless under eye, causing increase in demand for both.

After this in fourth place is Refy Brow Sculpt.  Refy is a brand created by popular influencer Jess Hunt. Known for her fluffy brows, Jess Hunt created a product that could give her audience the same look and consumers were OBSESSED. Fast forward a year later and Refy has a full range of products but the brow sculpt is still the most iconic of them all. With 5,400 average monthly searches and the hashtag #browsculpt on TikTok raking in 30.6 million views, this product hype isn’t dying down anytime soon.

Coming in fifth place is the TikTok viral Dior Lip Glow Oil. This lip product has taken TikTok by storm and is even a staple in Bella Hadid’s makeup bag! The Dior Lip Glow Oil has 3,600 average monthly searches and the hashtag #diorlipglowoil has got 40.2 million views on TikTok.


Top Beauty Trends in 2022

There would be no viral products without the beauty trends to go with them, so here are 2022’s top beauty trends.

Ranking as number one most popular beauty trend for 2022 is brow lamination. This beauty treatment has evolved from a combination of the fluffy brow trend and the clean girl aesthetic trend, with consumers wanting to wear less makeup and look ready to go at all times.

Brow lamination gives the look of lifted, full, fluffy brows without having to use product, so you can wake up with perfect brows and save yourself the time in your busy morning routine. Searches for this beauty trend are at 49,500 on average per month on Instagram and the hashtag #browlamination has a massive 1.3 billion views on TikTok.

Next up as the second most popular beauty trend of 2022 is microblading, with 49,500 average monthly Instagram searches! Another popular brow treatment that has stemmed from the full, fluffy brow trend.

Following this in third place is lash serums. Lash serums are formulas designed to stimulate lash growth and with the current ‘clean girl aesthetic’ trending on TikTok, creators are ditching the falsies and embracing the natural look. Instagram searches for this beauty trend are at 12,100 on average per month and the hashtag #lashserum has 429.5 million views on TikTok.

After this in fourth place is another brow trend - soap brows! This brow trend started off by beauty creators using pears soap to push up their eyebrows and keep them in place all day. However, after brands saw how popular the trend was they came out with their own version and now there are lots to choose from to achieve that perfectly fluffy brow. Searches for this trend are at 12,100 on average per month on Instagram and the TikTok hashtag #soapbrows has 327.4 million views.

Coming in fifth place is Euphoria makeup with 12,100 average monthly searches. Euphoria graced our screens a few years ago and the hype for the show and the iconic makeup that goes with it has not died down. From galactic glitters to fierce eyeliner, Euphoria’s makeup was monumental to the show and character development throughout the series. In particular the main character Maddy’s makeup knew no bounds - she is a bold individual and her makeup represents that. From eyebrow gems to hot pink liner, Maddy inspired this generation to think outside the box and experiment with makeup. If you want to recreate Alexa Demie’s bold eye look then try out this sultry Immortalis palette from Lime Crime.

In sixth place is Doe Eyes. This trend along with Siren Eyes is a makeup trend centred around how the eyes can portray different archetypes and emotions with simple illusions using makeup. Doe eyes represent the look of innocence and are created by making the eyes look rounder, almost like a Disney character. This trend has 6,600 average monthly searches and the hashtag #doeeyes has 514.1 million views on TikTok!

Next in seventh place is lip plumping gloss. Lip plumping gloss has been a huge trend especially since a number of influencers have been getting their fillers dissolved, so this plumping gloss trend is a great natural alternative. In particular this Extreme Lip Plumping Gloss by Too Faced has gone viral on TikTok, so we can see why the hashtag #plumpinglipgloss is at 250 million views on TikTok.

In eighth place is the beauty trend Siren Eyes with 5,400 average monthly searches and a 29,500% year on year increase. The beauty trend siren eyes is similar to our well loved smokey eye but has a more sultry, mysterious energy. Siren eyes is a beauty TikTok specific trend and the hashtag has 678.9 million views!


Top Hair Products and Brands in 2022

Haircare is just as important as skincare and if you are using heated styling tools or regularly colouring your hair then you're no stranger to the long process of trying to keep your hair healthy. That’s why here at LOOKFANTASTIC we have done the research for you and delved deep into the most popular hair brands and products of 2022.

Coming in first place as the most popular haircare brand of 2022 is Dyson for their famous Dyson Airwrap. Dyson recently entered the world of haircare with their popular Dyson Airwrap and it has only gathered more popularity as the years have passed. Now onto their second generation of the Airwrap, the technology is getting better and it seems consumers are just as obsessed with the second version as they were with the first.

Dyson Airwrap has a massive 450,000 average monthly searches and the hashtag #dysonairwrap has 2.8 billion views on TikTok.

Ranking in second place is the iconic Olpalex. If you have damaged hair from colouring or excessive heat then Olaplex is for you. The patented bond repairing formula is specifically made to help reverse damage and strengthen bonds. Searches for Olaplex are at 201,000 on average per month and the hashtag #olaplex has 1.4 billion views on TikTok.

Next up in third place is Beauty Works. This hair brand was on a rapid growth trajectory ever since their collaboration with Love Island star, Molly Mae. Beauty works clocked that Molly Mae’s hairdresser used the brand's extensions and when Molly Mae left the Villa she had landed herself an edit with the brand. This then put Beauty Works at the forefront of people's minds when they laid eyes upon Molly Mae’s luscious locks and caused the brand to gain popularity amongst haircare lovers. Searches for Beauty Works are at 74,000 on average every month and the hashtag #beautyworks to gain 208.4 million views on TikTok.

After this in fourth place is GHD with 74,000 average monthly searches. GHD is a staple hair care brand known for its straighteners and other styling products. Searches for GHD are at 74,000 on average per month and the hashtag #GHD has 589.1 million views on TikTok.

Coming in fifth place is Kérastase with 40,500 average monthly searches. If you are struggling with hair concerns other than damage from bleach and hair colour Kérastase may be the one for you. The popular haircare brand has racked up 230.3 million views on TikTok with the hashtag #kerastase and their Kérastase Elixir Hair Oil in particular has been a fan favourite amongst beauty content creators for smoothing and creating a radiant shine to the hair.


Top Hair Trends in 2022

You don’t have to be a hair expert to have seen the hair trends of 2022, from copper locks to shaggy mullets we have researched which styles, cuts and trends were the favourites of 2022 and why.

The most popular hair trend of 2022 is the Mullet! With 110,000 average monthly searches the Mullet has been the most searched for hair cut of the year. Historically the hairstyle is predominately male but with stars like Miley Cyrus embracing the trend, the Mullet shortly became not only popular as a men's hair style but women's too!

Next up in second place is the Wolf Cut. Inspired by the choppy look of the mullet, the wolf cut is a softer, more wearable version. From influencer like Danielle Marcan to celebrities like Billie Eilish the shaggy spirit of the wolf cut is often accompanied by a cool grungey aesthetic and can be related to the goth trend we are seeing make its way into the beauty industry. Searches for Wolf cut are at 110,000 on average per month and the hashtag #wolfcut has gained a huge 1.9 billion views on TikTok.

Coming in third place is Curtain Bangs with 90,500 average monthly searches. Accompanied by the 70’s blow out curtain bangs that became popular more recently as an easy way to get volume into the front sections of hair and with the rise of the Dyson Airwrap these two popular trends went hand in hand.

With one of TikTok’s favourite influencer Matilda Djerf rocking the curtain bangs this trend isn’t predicted to go away anytime soon. In fact the hashtag #curtainbangs has 1.9 billion views on TikTok and creators are still pushing out content on how to style this classic hair trend.

After this in fourth place is Heatless Curls with an average of 18,100 searches per month. Developed from the lockdown haircare surge and not wanting to use unnecessary heat on our hair, this trend was a perfect way to get our curls without causing further damage to our hair. The hashtag for this trend #heatlesscurls has raked in 2.2 billion views on TikTok from creators showing their audience the results of sleeping in this hair band.

In fifth place is the Copper Hair trend. From Sydney Sweeney to Kendall Jenner you can’t scroll through social media without seeing this iconic pumpkin spice inspired hair colour on your feed. With 18,100 average monthly searches and the hashtag #copperhair receiving 352.1 million views on TikTok we are seeing no signs of this trend slowing down and predict it will only become more popular in the winter months!



Top Fragrances in 2022

Choosing the right fragrance is the best way to complete any look! So, picking the right fragrance for yourself is a big decision. That’s why here at LOOKFANTASTIC we have delved deep into 2022’s most popular and best-selling fragrances by digging through internal data, to help you choose the perfect perfume for you!

Ranking as the most popular and best-selling fragrance of 2022 we have Yves Saint Laurent Libre Intense Eau De Parfum. With liberation at the heart, this perfume boasts scents of invigorating tangerine, soft lavender and bittersweet Vetiver. The hashtag #yvessaintlaurentlibre on TikTok has 153.8K views, showing just how popular this fragrance is!

Coming in second place is Prada Paradoxe Eau De Parfum, designed as a celebration of never being the same and always yourself. This feminine fragrance is floral, warm and crisp and the hashtag for this fragrance #pradaparadoxe has 68.1 million views on TikTok!

Next up in third place is Lancôme La Vie Est Belle Eau De Parfum. Described as luminous florals, this fragrance has notes of Damascena rose and iris, we can see why this effeminate perfumes hashtag #lancomelavieestbelle is at 1.6 million views on TikTok.

In fourth place is Tom Ford Signature Ombre Leather Eau De Parfum. This androgynous perfume is made to compliment all genders and is based around rich and spicy warm notes of cardamom and black leather. The hashtag for this perfume, #ombreleather has racked up 3.9 million views on TikTok, with users describing the perfume as “dangerous, masculine and seductive”.

Coming in fifth place is Viktor & Rolf Flowerbomb Eau de Parfum. This seductive yet fresh perfume has notes of modern tea, refreshing bergamot, feminine freesia, sambac jasmine, cattleya orchid and centifolia rose. The hashtag #flowerbomb has 55.5 million views on TikTok and with all these sweet notes we can see why people crave this perfume.



Top Celebrity Brands of 2022

Celebrities play a huge part in beauty trends going viral, so it comes as no surprise that these celebrities want to be a part of the industry by creating their own brands. We are going to look into the most popular celebrity makeup brands of 2022 and their most popular products.

In first place as the most popular celebrity beauty brand of 2022 is Huda Beauty. This beauty brand started by Huda Kattan has 60,500 average monthly searches  and the hashtag #hudabeauty has 4.3 billion views on TikTok.

Coming in second place is Rare Beauty. Started by Selena Gomez, this brand has gone viral on TikTok for its pigmented liquid blush. Rare Beauty has gained a lot of popularity this year, it even has 40,500 average monthly searches and the hashtag #rarebeautyblush has 226.8 million views on TikTok.

Ranking in third place is Fenty Beauty. Created by the one and only Rihanna, Fenty Beauty has been praised for its diversity since the start and has revolutionised the beauty industry. Searches for Fenty are at 22,200 on average every month and the hashtag #fentybeauty has 1.4 billion views on TikTok!

In fourth place is Florence By Mills. This Generation Z centric brand was created by Stranger Things star Millie Bobby Brown and has fun and self expression at the heart of all the products. One of the brand's most popular products is the Swimming Under the Eyes Gel Pads and with the cute whale design, we can see why! Searches for this brand are at 22,200 on average per month and the hashtag #florencebymills has 1.9 billion views on TikTok.

Coming in fifth place is Kylie Cosmetics with 18,100 average monthly searches! Created by the iconic Kylie Jenner, this brand started by releasing her infamous lip kits and has not stopped growing in popularity since.

Other popular celebrity makeup brands are Honest Beauty by Jessica Alba with an average of 2,900 average monthly searches and KORA Organics created by Miranda Kerr with 1,600 average monthly searches!


Top Beauty Influencers of 2022

With TikTok and Instagram being pivotal to most beauty trends we decided to look into the most popular social media beauty influencers of 2022.

Coming in as the most popular beauty influencer of 2022 is Mikayla Nogueira. Searches for Mikayla are at 2,400 on average per month and she has a whopping 13.6 million followers on TikTok! Her content is based around testing and trying new product launches and brands and she has a comical, entertaining but honest tone of voice throughout her videos. In fact Mikayla has a 1,275% year on year increase in search demand!

Next up in second place is Uche Natori with 2,400 searches on average per month and 142.2K followers on TikTok and 299K on Instagram. Known for her flawless base Uche is a rising star and expert beauty influencer, definitely one to keep an eye out for!

Coming in third place is Meredith Duxbury with 1,900 average monthly searches and 15.9 million followers on TikTok! Meredith is known for her foundation technique and has gone viral for the amount she uses. She even has her very own #meredithduxburychallenge where creators try use as much foundation for their base as Meredith and it has 3 million views!

Following Meredith is Danielle Marcan in fourth place with 720 average monthly views. Danielle has 3.3 million views on TikTok and is known for recreating celebrity makeup looks, from Netflix shows like Chrissy from Stranger Things to Bella Hadid’s catwalk looks, there is nothing Danielle can’t do!

Ranking in fifth place is Tammi Clarke with 480 average monthly views. Tammi has 544.5K followers on TikTok and is a talented content creator from London who tries and reviews new products and takes part in regular makeup challenges.

Next up in sixth place is Amelia Olivia with 390 average monthly searches and 1.1 million followers on TikTok, Amelia Olivia is arguably one of the fastest growing UK beauty influencers. Amelia is known for her beauty hacks like ‘Glass Skin’ going viral and her trusted opinion has been pivotal in causing rapid growth for a lot of brands.


Which Celebrities dominated the TikTok makeup scene in 2022

Celebrities and their makeup artists have a huge part in creating makeup trends on social media, so that’s why we have researched which celebrity makeup looks have been the most monumental in 2022.

Ranking in first place as the celebrity who dominated the TikTok makeup scene is Kylie Jenner with the hashtag #kyliejennermakeup raking in 191.1 million views. Kylie has always been iconic when it comes to her makeup looks from her very first lip kit to her recogniseable pink blushed cheeks, Kylie will always be at the forefront of the makeup scene.

If you want to recreate Kylie’s iconic bright pink blushed cheeks then try out NARS Cosmetics Blush in Orgasm for the perfectly flushed look.

Coming in second place is Hailey Bieber with the hashtag #haileybiebermakeup gaining 121.9 million views. Hailey has such an influence on the makeup scene from glazed donut nails to her flawless skin everyone wants to know how to achieve her effortless glam. If you are looking to recreate Hailey Bieber’s glowy ‘glass’ looking skin then try out Iconic London’s Illuminator.

Next up on the list is Alexa Demie with the hashtag #alexademiemakeup racking up 74.7 million views on TikTok. Alexa Demie is most famous for her role as Maddy on Euphoria where she boasted some bold, statement makeup looks that represented her ‘it girl’ character perfectly.

In fourth place is Madison Beer with the hashtag #madisonbeermakeup gaining 61.6 million views on TikTok. Madison Beer is an American singer whose Vogue makeup tutorial caused products to fly off the shelf, including Charlotte Tilbury’s infamous contour wands. If you are looking to recreate Madison Beer’s glowy blush look then try out this Ciaté Dewy Blush in shade Watermelon.

Coming in fifth place is Kim Kardashian. Her hashtag #kimkardashianmakeup has 57.7 million views on TikTok. Kim is mostly known for her work in the fashion Industry but with every iconic outfit is an equally strong makeup look and Kim is no stranger to this. Kim often boasts glamorous makeup focusing on airbrushed skin, glossy nude lips and a smokey cat eye.


2023 Trend Predictions

2022 has seen a mountain of beauty trends and with these trends ever evolving we have forecasted new trends that we think will take over 2023!

Refillable packaging

Our first trend prediction for 2023 is refillable packaging. With consumers becoming more aware of their personal effect on the environment, we are seeing an increase in demand for refillable and reusable packaging. From perfumes to fake tan, we are seeing the beauty industry slowly introduce refillable packaging and take responsibility for their carbon footprint when producing products. Consumers are wanting guilt free use of their pleasures in life so, when making purchasing decisions they are predicted to go for the more eco conscious refillable product over one that doesn’t offer this option.


Another trend to watch out for in 2023 is the increase in demand for self-care. Beauty isn’t just designed to make us look good, but also feel great, and in 2023, we expect to see an increase in the “treat yourself” attitude. Now more than ever are people investing in self-care, including sexual wellness and are turning to beauty products and brands to provide that uplift we all deserve.


The next trend forecast on our predictions is the trend of skinifcation for hair. This trend is all about enhancing your haircare routine to the same level you would your skincare routine. Here at LOOKFANTASTIC we have seen a surge in products including ingredients such as Hyaluronic acid, Squalane, Niacinamide and Glycerin and expect to see more skincare favourites trickling into the haircare market in the new year. There has also been a 55% increase in online searches for “scalp massage technique” and “clean scalp”, showing how people are starting to get ahead of the trend before the new year. Just like skincare, there is no product that works for everyone. So, the first step of hair skinifcation is identifying your hair type, what products and ingredients work best for your hair in order to personalise your routine.

Celebrity beauty brands

This year we have seen more and more celebrities wanting to take part in the beauty industry and we predict this trend will not slow down in 2023. Our next prediction for 2023 is the increase in celebrity skincare brands. We have seen stars like Kim Kardashian and Hailey Bieber take the plunge this year and we expect to see even more in 2023.

Makeup experimentation

Beauty and makeup is a way for people to express themselves, and in 2023, we predict even more experimentation in the beauty world. Alongside this, we expect to see brands encouraging people to be creative when creating their beauty looks. In 2022, we saw just the beginning of this with bold Euphoria styled make up making its statement - so you can expect to see some pretty unique trends in 2023!

Two-tone hair

If you find it tricky to settle on one hair colour, then 2023 might just be the year for you! We predict to see more and more people becoming adventurous with their hair, including incorporating different colours into one look, also known as two-tone hair. We saw the beginning of this trend with the likes of Miley Cyrus and Indiyah Polak in 2022, but expect this trend to explode with online searches for “blue and black braids” up 215% and “lavender and blonde hair” up 150%!

Short is the new long for hair and nails

Whether you’re a maximalist or minimalist, in 2023, we predict shorter is longer when it comes to nails and hair. With online searches for “micro French nails” up 235% and “chopped bob haircut” up a whopping 550%, we’ll trade our almond and coffin shaped extensions for shorter, easier to maintain styles and the same goes for our hair, bobs and lobs will reign the hair scene.

Ceramide serums

With the skincare industry booming in lockdown and only growing ever since, we are predicting there will be a huge demand for Ceramide serums in 2023. Ceramide is the fatty acid that your skin produces to keep the skin from feeling dry and getting infected. Ceramide serums will help strengthen your skin's moisture barrier and improve hydration. So keep an eye out for your favourite brands releasing Ceramide serums in 2023 because we think they will go fast!

Proof behind the claims

Alongside this, as we have all become more aware of different skincare ingredients and how they impact our regimes, the demand for proof behind the claims is expected to increase, ensuring we are investing in the correct products for our skin types. We also expect brands to offer more readily available information to their customers to allow them to further educate themselves when making purchasing decisions.

Lip stains

Lastly on our trend predictions, is lip stains. This lip product has longer staying power than your ordinary lipstick and gives a natural hue to the lips. We have already seen a surge in demand for benefit’s Benetint Lip and Cheek Stain this year and we are predicting that a lot more brands will be jumping on this product trend in 2023!

To stay ahead of the curve and jump on the trends before they blow up, shop our ‘new in’ section here.

Holly James
Beauty Writer
View Holly James's profile
Working with brands at LOOKFANTASTIC for over two years I have developed my knowledge of all things beauty from key skincare concerns to niche makeup tricks and haircare hacks. I have a major passion for finding effective solutions that are easily accessible to everyone so that we can all achieve our best, glowing complexion.