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All About Rituals: A Sustainable and Conscious Brand

All About Rituals: A Sustainable and Conscious Brand
Hollie Bradbury
Writer and expert10 months ago
View Hollie Bradbury's profile

The Rituals brand takes inspiration and wisdom from wellbeing traditions around the world to help you slow down and enjoy the little things in life. The brand's unique signature fragrances are carefully composed by the world’s finest perfumers to help restore a sense of tranquillity.

With a fantastic range of luxury body & home collections such as Ayurveda, Jing, Mehr, Sakura & Namaste, you can count on Rituals to provide quality and consistency backed by positive sustainability efforts.

If you're curious to learn more about Rituals, we're sharing everything you need to know about the Rituals brand, including their position on natural origin ingredients, cruelty-free beauty and more.

 

Does Rituals use natural ingredients?

Rituals aims to use as many ingredients of natural origin as possible. The brand uses naturally occurring ingredients such as sea salt, bamboo, sugar and pumice (volcanic rock) as alternatives to microbeads and plastics. In only a few cases, Rituals choose lab-made alternatives when it’s more environmentally-friendly or necessary for product safety and usability. All the Rituals products are cleanly formulated and dermatologically tested to ensure they are effective but also safe for the skin.

Rituals body scrub

Is Rituals a cruelty-free brand?

Rituals do not test their products and ingredients on animals, and the brand does not allow this to be done by any third parties. This has been the brand's vision since its conception in 2000, and Rituals use alternative methods when it comes to the testing of their products, frequently calling in the help of enthusiastic volunteers and friends.

 

How is Rituals a sustainable brand?

"We believe in a soulful and sustainable way of life."- Niki Schilling, Rituals Director Sustainability -

Sustainability plays a key role in Rituals’ brand mission, and they continuously strive to implement environmental improvements at product, corporate and community level.

Did you know that Rituals offer product refills? Why not choose a refill instead of purchasing a whole new product every time you finish a favourite? By buying a refill, you are actively helping to reduce your carbon footprint, which means fewer landfills, reduced CO2 energy emissions and significantly lower water usage. Product refills are not the only way that Rituals is improving sustainability. At Rituals, they care about our planet as much as they care about their customers.

To support the wellbeing of our planet, Rituals is also committed to planting, protecting or restoring a tree for every refill sold. In collaboration with its partners, Rituals aim to plant, protect or restore 5 million trees globally by the end of 2022. Join the refill movement now!

Rituals packaging

 

Five ways that Rituals are improving their environmental impact

  1. Currently, 70% of their products contain over 90% natural origin ingredients. By 2023, all their personal care formulas will be made of at least 90% natural-origin ingredients.
  2. Rituals offer a wide range of refill options across categories such as body creams, hand washes, and fragrance sticks. By 2025, all its products will be refillable, recyclable and/or made from recycled material.
  3. In 2020, Rituals introduced recycled PET plastic for their body creams, body scrubs, bath foams, shower oils and fragrance sprays. By 2025, all their packaging will be refillable, recyclable and/or made from recycled material.
  4. All Rituals rinse-off formulas are entirely biodegradable, so you can use and flush away their products safely.
  5. For every refill bought Rituals will plant, protect or restore a tree.

 

clean, conscious and caring brand Rituals

 

Did you know that Rituals is a certified B Corp™?

Rituals is a certified B Corp, indicating that the brand has been officially recognised for the positive, sustainable improvements they are making across all business areas, from products to people.

The B Corp movement is the most respected authority on sustainability, and Rituals are committed to lessening their environmental impact through their three key pillars– Clean, Conscious & Caring. With ‘Clean’ being all about trusted quality products and carefully formulated with ingredients of natural origin, the pillar ‘Conscious’ focuses on making sustainable choices for packaging and in the wider business, and finally, the pillar ‘Caring’ refers to supporting and developing programs that contribute to soulful societies.

Rituals B Corp

 

 

Which Rituals products should I try?

The Ritual of Ayurveda Body Cream & Refill

 

 

The Ritual of Ayurveda Body Cream Refill

 

The Ritual of Ayurveda Body Cream Refill

Good for you, good for the planet: Try the body cream from The Ritual of Ayurveda & the refill. The velvety rich cream leaves your skin feeling silky soft to the touch with a floral and delightfully sweet, nutty scent. The Ritual of Ayurveda is made from Indian rose & sweet almond oil for an intensively nourished skin.

Earth conscious details:

  • Made 94% ingredients of natural origin.
  • Remaining 6% are clean & conscious lab-made ingredients, supporting the integrity and safety of our formulations.
  • Vegan.
  • This refill saves: 66% in C02 emissions, 56% in energy and uses 26% less water.
  • Outer box is recyclable / Recyclable packaging.
  • Not tested on animals.
  • Cruelty-free.

Tip: for an additional fragrance experience, you can combine the cream with The Ritual of Ayurveda body scrub

 

The Ritual of Jing Fragrance Sticks Refill

 

The Ritual of Jing Refill Fragrance Sticks Refill

The calming and soothing fragrance of The Ritual of Jing Fragrance Sticks can be yours for even longer if you choose the refill next. Style your home in a natural, unique and fashionable way with these fragrance sticks based on the soft aroma of sacred lotus and jujube. The Ritual of Jing fragrance sticks feature subtle and light, floral fragrance of White Lotus with Jujube seeds, traditionally used to reduce stress and aid a calm state of mind.

Earth conscious details:

  • Made 90% ingredients of natural origin.
  • Remaining 10% are clean & conscious lab-made ingredients, supporting the integrity and safety of our formulations.
  • Vegan.
  • This refill saves: 23% in C02 emissions, 34% in energy and uses 56% less water.
  • Outer box is recyclable / Recyclable packaging.
  • Not tested on animals.
  • Cruelty-free.

The refill lasts around 3 months. Tip: for an additional fragrance experience, you can combine the diffuser with The Ritual of Jing scented candle

 

The Ritual of Sakura Refill Hand Wash

 

The Ritual of Sakura Refill Hand Wash

Refresh yourself and respect the planet with this refill bottle of hand wash from The Ritual of Sakura. Combines Organic Rice Milk, a natural ingredient that nourishes the skin and leaves it silky soft, with Cherry Blossom, the Japanese symbol for purity. The Ritual of Sakura has a light floral fragrance, combining the soft scents of rice milk and cherry blossom for a delightfully sweet and creamy aroma. The hand wash contains organic rice milk - the perfect skin softener - to nourish the skin and is a soap-free formula, hydrating and protecting your hands.

Earth conscious details:

  • Made 94% ingredients of natural origin.
  • Remaining 6% are clean & conscious lab-made ingredients, supporting the integrity and safety of our formulations.
  • Vegan.
  • This refill saves: 65% in C02 emissions, 58% in energy and uses 62% less water.
  • Outer box is recyclable / Recyclable packaging.
  • Biodegradable formula.
  • Not tested on animals.
  • Cruelty-free.
  • Made from sustainable palm oil.

Tip: for an additional fragrance experience, you can combine the hand wash with The Ritual of Sakura Hand Balm

 

The Ritual of Namaste Anti-Aging Day Cream Refill

 

The Ritual of Namaste Anti-Aging Day Cream Refill

Show respect for nature and respect for your skin with this eco-chic refill for your anti-ageing day cream from The Ritual of Namaste. It fits perfectly in your luxurious jar and contains the same great formula to revitalise the skin, boosting its radiance with natural ingredients like a saffron flower and holy lotus. Also perfect for travel. The Ritual of Namaste helps to visibly minimise the appearance of fine lines, improve the skin's elasticity and protect against the negative influence of free radicals. After using The Ritual of Namaste Anti-aging Day cream, you would observe a softer, suppler and younger-looking skin.

Earth conscious details:

  • Made 91% ingredients of natural origin.
  • Remaining 9% are clean & conscious lab-made ingredients, supporting the integrity and safety of our formulations.
  • Vegan.
  • This refill saves: 74% in C02 emissions, 69% in energy and uses 75% less water.
  • Outer box is recyclable / Recyclable packaging.
  • Not tested on animals.
  • Cruelty-free.

Tip: for the ultimate experience, you can combine the day cream with The Ritual of Namaste Anti-Aging Face Oil

 

Here at LOOKFANTASTIC we are an official stockist of Rituals. Rituals products make a wonderful luxurious gift for others and for yourself.

Try Rituals today!

SHOP RITUALS AT LOOKFANTASTIC

 

Rituals logo

Hollie Bradbury
Writer and expert
View Hollie Bradbury's profile
I've been writing about hair and beauty for over 10 years. I am a collector of vintage perfume and my go-to look always includes a bold pink lip! For more, visit https://www.goodgollymisshollie.co.uk
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