They are few makeup items that capture universal attention and admiration like the humble mascara. Anyone, no matter how little time they have in the morning, can transform the way they look with a coat or two on their eyelashes and it doesn’t even require much skill!
In fact it’s the staple of most people’s makeup bags and, for me a least, is the one makeup item that I simply could not live without.
Maybe she’s Born with it?
The year is 1971, and amidst the lava lamps and Disco music one of the most iconic mascaras of all time is about to launch. With the tagline of ‘Great Look, Great Body, Great Lash Mascara’ Maybelline promised a product that would enhance our lashes on an epic scale; and they delivered.
But the story behind ‘Great Lash Mascara’ actually begins much earlier than that. It’s the 1900s and T. L Williams created a mascara for his sister Maybel.
Originally called ‘Lash-Brow-Ine’ it was the product that launched a makeup empire (and a thousand ‘Maybe She’s Born with It’ jokes to boot).
The name ‘Maybelline’ came about when Mr Williams mixed his sister’s name with the word ‘Vaseline’ – a key component in the product at the time and indecently one still used by savvy beauty lovers everywhere to grow long and luscious lashes without any great expense.