When it comes to professional haircare that you can use in the comfort of your own home, the L'Oréal Professionnel Série Expert line is one of the best you can invest in.
Used in salons across the world, L'Oréal Professionnel Série Expert has been formulated with groundbreaking technology and hardworking ingredients to give visible and beautiful results for your hair.
For Perfect Salon Hair Every Day - L'Oréal Professionnel
L'Oréal Professionnel Série Expert Silver
Silver shampoo has seen a surge in interest this summer, thanks to its ability to keep blondes icy and fresh.
Why use Silver Shampoo?
Silver shampoo is actually purple in colour, despite its name. It acts as an anti-yellow shade to counteract the brassiness in traditional blondes, and keeps hair cool, clean and fresh. It doesn't need to be used every day, but can be added into your routine 3 times a week to refresh your colour and give your hair a new lease of life.
The L'Oréal Professionnel Silver Shampoo is suitable for use on grey, blonde and white hair to neutralise yellow undertones. It feels super gentle on the hair yet deeply cleanses to keep your locks refreshed and revived.
L'Oréal Professionnel Série Expert Inforcer
Weakened hair needs special care and attention to repair and revive damaged fibres.
What causes Damaged Hair?
Damaged hair can be caused by a number of different reasons: from the environment, sun damage and pollution, to the misuse of styling tools and not using the right products for your hair type. As the cuticle becomes damaged, the fibre splits and causes breakages, thinning and dullness, leading to brittle and limp locks.
How to Save Damaged Hair
The L'Oréal Professionnel Série Expert Inforcer collection has been formulated with unique technology, alongside a blend of Vitamin B6 and Biotin, both of which are essential for healthy hair growth.
- Vitamin B6 - This vitamin acts as a catalyst for the metabolism of keratin production in the body; helping to promote healthy hair growth and improve its overall strength and manageability.
- Biotin - This nutrient helps to strengthen and thicken thinning locks thanks to its high vitamin content.
L'Oréal Professionnel Série Expert Vitamino Colour
Coloured hair requires a little extra care and attention due to the chemical process it has been undergone.
Why does Coloured Hair go Brassy?
When exposed to the elements, pollution and sunlight, coloured locks can go from bright to boring. Constant washing, and daily wear and tear, means that your hair undergoes more stress than you can imagine, and as a result ends up brassy and dull.
How to Keep Coloured Hair From Fading
By using the right products in your haircare routine, and taking extra care of your delicate locks, you can help keep them looking as fresh as when you stepped out the salon.
L'Oréal Professionnel's Vitamino Colour range has been especially formulated to care for coloured locks; helping to eliminate unwanted impurities and residue from the hair fibre to prevent dullness and colour fading.
One of the most unique products in the collection is the Vitamino Colour 10-in-1, which is a lightweight spritz boasting 10 haircare benefits to keep your colour bright and radiant.
L'Oréal Professionnel Série Expert Absolut Repair Lipidium
For those of you with severely damaged hair, there's only one haircare collection that manages to reverse the damage and restore supremely healthy locks.
What Fixes Damaged Hair?
Inspired by skincare routines, the L'Oréal Professionnel Série Expert Absolut Repair collection has been formulated to give your hair the same attention you give your complexion.
Using a unique and exclusive Lipidium Complex, which helps to shield the hair fibre against future damage; the shampoo, conditioner and mask are also enriched with nourishing and moisturising ingredients, which help to repair damaged fibres.
For those still confused about what Lipidium really is, (don't worry, we were too), it's a complex made up of different nutrients and acids, which is excellent for healthy hair structure. The main component is Lactic Acid, which helps to break down the impurities on fibres that can cause breakage, while Lipids help to keep the fibre protected against future breakage.