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Keep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build-up from the scalp – this shampoo detoxifies the locks from root to tip.
Thanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the shampoo gives you more time between salon visits – saving you time and money. As if that wasn’t enough, this shampoo is also sulphate free, gently but effectively cleansing the hair without stripping the strands of their essential moisture. Banish undesirable yellow tones and keep your blonde colour cool and icy with this innovative formula
Free from SLS/SLES Sulfates.
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Total Price: £46.00
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Joico Blonde Life Violet Shampoo 300ml
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£22.70
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4 instalments of £5.67 with clearpay Learn more
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6 weekly payments from £3.78 with laybuy Learn more
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Keep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build-up from the scalp – this shampoo detoxifies the locks from root to tip.
Thanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the shampoo gives you more time between salon visits – saving you time and money. As if that wasn’t enough, this shampoo is also sulphate free, gently but effectively cleansing the hair without stripping the strands of their essential moisture. Banish undesirable yellow tones and keep your blonde colour cool and icy with this innovative formula
Free from SLS/SLES Sulfates.
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
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Total Price: £46.00
Add both to basket
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Customer Reviews
Top Customer Reviews
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Great for refreshing dull blonde
The nicest purple shampoo I’ve found. Hair was soft and healthy and much brighter
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Not grey!
This is perfect for me as it didn’t turn my hair grey!
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Excellent
The only purple shampoo that I can use everyday without drying my hair out
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Not sure
I love Joico, but this one wasn't good as expected
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Beautiful shampoo
I love this for my blonde / Sliver hair. It keeps the tone really nice without fry my hair out. Even one use got rid of the yellow that was the worst in the front. Also hair feels really clean after using but soft without feeling greasy or weighed down.
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Great colour
Great colour with this product it lasts and leave hair in good condition
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Joico is Life
If you want that amazing smell and feel of freshley salon styled hair this is the shampoo for you. Our household only use joico products and keeps your hair healthy and fresh. The violet life shampoo is only needed to be used once a week as it is so strong - overuse can leave you with a bit of a tinge.
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Always come back to this!
I love this toning shampoo. It doesn't leave it purple and cools my hair back down. It's never brittle and hard to brush after. Find I don't need a purple conditioner after either just my regular one
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Lovely
I bought it as a christmas gift to my mother in law to hydrate her damaged hair from perms and bleeching and she loved it
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Violet shampoo
I love this shampoo & conditioner, I used to use the Redken purple shampoo & conditioner but tried this for a change and I much prefer it. It leaves my highlighted hair soft and tones it just right
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