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[MUSIC PLAYING THROUGHOUT]
Opening shot shows the Redken Extreme Shampoo, Conditioner and Anti-Snap. Text, SUMMER HAIR SOS. Text, IS YOUR HAIR IN NEED OF URGENT REPAIR? REVIVE YOUR STRANDS THIS SUMMER WITH REDKEN EXTREME. Next shot shows Redken hairstylist speaking. Text, JACK REDKEN STYLIST LONDON. [Jack] My client Laura has come back from holiday. She's been in the sea, she's been in salt, she's been in chlorine, and her hair is not feeling great. We've had a consultation and we've had identified some weakness and damage in the ends, and we've prescribed Redken's Extreme Range.
Close up to Jack running through Laura’s hair focusing her ends to the camera. Text appears as Jack speaks, COMBAT DAMAGE CAUSED BY SALT AND CHLORINE. Text appears as Jack speaks, STRENGTHEN AND FORTIFY THE HAIR. Text appears as Jack speaks, REDUCE BREAKAGAE. Text appears as Jack speaks, KEEP HAIR LOOKING AND FEELING HEALTHY. [Jack] With Extreme, it’s got ceramide and protein which feeds the hair.
frame back to Jack. [Jack] Watch me use the Extreme Range to transform Laura’s hair so that it looks and feels stronger, shinier and healthier.
frame close-up to Extreme Shampoo. Text, STEP 1: CLEANSE WITH REDKEN EXTREME SHAMPOO.
Frame close-up to Jack emulsifying and applying shampoo into Laura’s hair. Text, WITH REDKEN’S STRENGTH COMPLEX FORMULATED WITH AMINO ACIDS AND ARGININE TO STRENGTHEN AND FORTIFY THE HAI