A lot goes into shooting a campaign and #IAmFantastic is one of our biggest yet. Get a little taste of what it was like on the day and come behind the scenes with us.
We had a mix of Ambassadors, The Beauty Set and lookfantastic customers on set to talk about beauty, confidence and their experiences. We wanted all of them to feel at their best, so everything kicked off with some pampering.
Some of our top beauty brands were there to give them the full experience, from top to toe, helping all of our amazing campaign stars feel at their best before heading on set. Watch the video to see more.
If you haven't heard of Pureology before, now is time to check them out. They are all about 'no compromise colour care'; looking after colour but also your hair's other needs.
After that, each ambassador was matched with their perfect range and given their favourite style for the day; the ultimate confidence booster!
Great skin is always the best foundation for any beauty look, and the experts from Vichy and La Roche-Posay were on hand to give everyone's skin a bit of a boost.
With their world-renowned products, these French skincare brands are a staple for your beauty cabinet. With a skin consulation, everyone was given their ideal skincare regime.
After that, each person was given a mini facial to help soothe and hydrate the skin; the Vichy Quenching Mineral Mask was a firm favourite across the board! Camera-ready skin in a flash.
Everyone loves to glow, and so Vita Liberata were on hand to help with their amazing range of tanning and skin finishing products. With the option to go for a full spray tan or to just get a finishing touch, there was something for everyone.
There are three different shades and whatever your skin tone, it helps to even out the skin and add a gorgeous radiance; we loved seeing it buffed over the skin for a flawless finish.
Illamasqua are known for their fierce support of individuality, making them the perfect fit for our #IAmFantastic campaign.
After a talk with the makeup artist, everyone was given a gorgeous makeup look that worked with their personalities.
Whether they chose to go for a bold lip, a pop of highlight or just a subtle flick of eye liner, everyone looked amazing; we loved the incredible diversity of the makeup looks, from natural to vibrant.
Discover More About the Brands
We've had a chance to chat to some of the brand experts, about their thoughts on beauty, confidence and what makes them fantastic.