Day 13 Advent Reveal: Moroccanoil Treatment

Day 13 Advent Reveal: Moroccanoil Treatment

In the past few years, the haircare industry has been obsessed with one wonder ingredient: Argan Oil. Gracing the shelves of hairdressers’ everywhere, this innovative product has starred in treatments and beyond. But what’s the history behind this cult ingredient and who should be using it on their hair? We’re here to make sense of Argan oil, from one of the leading brands, Moroccanoil.

Taken from the kernels of the Argan tree, Argan oil is a natural plant oil that’s been around for generations in its native Morocco. Traditionally used in cooking and cosmetic processes, it has historically been a mainstay of hair and skincare for Moroccan women.

The History of Argan Oil

With its first use recorded in 1550 B.C., Argan oil has been at the centre of Moroccan beauty regimes for centuries.

Grown wild in the south-western region of Morocco, native women have been using this innovative ingredient as a skin moisturiser and hair conditioner since ancient times. In 1510, African explorer Leo Africanus came across the Argan Oil when he was travelling across Morocco. The first step in the expansion of this cult product, he brought the oil to Europe; where only the rich and upper classes had access to this pioneering product.

Today, even after 3,500 years, the Berber women of Southern Morocco are known for their exotic beauty habits, and it was this that first attracted scientists to the ‘rare oil’ that they had used for centuries. Testing this oil, scientists soon discovered that it was full of rich antioxidants, rejuvenating Vitamin E and other nourishing agents that work to add glow, youth and beauty to hair and nails.

Argan Oil And Haircare

This age-defying natural serum has now become an international sensation. From its exotic origin in Morocco, Argan oil has since become a hair and beauty must-have for all women battling dry, tired, overworked and brittle hair.

Loaded with essential fatty acids including Vitamin E and Omega 9, Argan oil helps to promote a healthy scalp and make hair stronger. Working to nurture the shaft of the hair follicle, this intense product works to provide all-round support for all types of hair.

So… how did this innovative product find its way to salons, shops and bathroom cupboards ubiquitously? Sitting pretty at the forefront of the mass market, Moroccanoil is a brand who pride themselves on keeping things streamlined. Starting their collection with just one product: Moroccanoil Treatment; the brand quickly gained momentum and this unique innovation soon became the catalyst for the success of this brand. To understand the hype around Argan oil and its successors, you firstly need to delve into the history of the brand, and the ingenious woman who started it…

Moroccan Oil

Moroccanoil began when founder Carmen Tal received a less than pleasing routine hair colour service. Miles from home, she decided to try Argan Oil, and saw how quickly it transformed her tresses; going from damaged to shiny, smooth and manageable. As she witnessed this transformation, her quest to share the magic of the treatment with women across the globe began. This treatment was Moroccanoil.

When I had that treatment I knew instinctively that this would work, that I had to bring it home – Carmen Tal, Founder of Moroccanoil

Moroccanoil Treatment

Leading the way in oil-based haircare, Moroccanoil formulated their primary treatment to create the perfect canvas for all haircare and hair styling.

The perfect foundation for hair, the Moroccanoil Treatment is complete with both styling and conditioning benefits. Profoundly infused with Argan Oil, the award-winning formula helps create long-lasting smoothness, increased manageability and amplified shine for all hair types.

The original foundation for all hair types

With an impressive celebrity clientele including Amanda Seyfried, Jennifer Lopez and Anna Kendrick, the product that pioneered oil-infused hair care continues to lead the way in the innovation stakes. Creating the worldwide buzz surrounding Argan Oil, Moroccanoil remain at the forefront of the haircare industry and in terms of ingenuity and innovation, we can’t wait to see what’s coming next…



Skincare Specialist

I am a big believer in the idea that beautiful Make Up begins with a superb skincare regime. I like to enhance my natural beauty rather than cover up and I am always on the lookout for great products which really work. When I am not writing about all things beauty, I like to do Yoga and I make an amazing brownie. It is all about balance!